About the Cause
Pink Promises is a non-profit organization that raises money to benefit the Breast Cancer Research Foundation (BCRF). Founded in 1993, BCRF is is committed to ending breast cancer by advancing the world’s most promising research. BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF will fund $57 million to support the work of more than 250 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide.
By committing 91 cents of every dollar directly to its mission, BCRF is one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization in the US with an “A+” from CharityWatch and has been awarded Charity Navigator’s highest rating of four stars 14 times since 2002.